According to Albert Einstsin, not innovating is similar to insanity.
Insanity doing the same thing over and over and expecting different results. – Albert Einstein
Drucker explains innovation the best according to business in mind. We wouldn’ expect anything else from him
If you want to do something new, you have to stop doing something old. – Peter F. Drucker
I started a course with Google this previous Monday called YouTube Creative Essentials.
I am about halfway through the course at the moment.
So far I’m liking and enjoying the material. Overall, the course is a good refresher and adds the latest best practices in digital marketing.
The goal is to have the YouTube Creative Essentials course completed this weekend.
After passing the YouTube Creative Essentials Assesment:
- Write a review on the YouTube Creative Essentials.
- Taking the subject matter into the workplace.
There is also an additional eStudy that is highly specific on YouTube, video creation, video production etc that is next on the list.
After College and Now
After receiving a text from a past coworker, my mind started to reflect on my college experience as a non-traditional student. A non-traditional student is one that attends college after the normal years of late teens and early twenties. Let me tell you, as a non-traditional student, working and with a family, it certainly wasn’t easy.
This was my second degree. The first college that I attended, The Art Institute of Atlanta, was during traditional college age years.
Both are quite different college experiences, but I’m glad that I have the perspective of both.
One-Year After Graduation
Since graduating, there have been ups and downs, to say the least. Within this time frame, there have been quite a few changes on the home and work front. I’m not going to get into the details of each, but I am an advocate of learning from the past and using those experiences to move forward.
Decisions have been made with and without my direct choice. Either way, the end is the same, it’s how I personally manage the outcome and progress from them.
Even though I graduated, schooling has yet ceased to stop. In the past few months, I have been refreshing my knowledge in Google Analytics or GA for short through the Google Analytics Academy. The four provided courses covering fundamental and advanced GA, eCommerce and Tag Manager.
The overall goal is to obtain my Google Analytics Certification.
Overall, I never plan to stay stagnant in knowledge. As a marketer, I have to stay on top of the digital world from a technology standpoint.
My philosophy is Absorb, Process, Conquer, Learn and Repeat.
My professional or career mission is finding the intersections, correlations, and cornerstones between businesses and their customers through technology usage.
Sounds pretty simple, eh?
It can be a bit complicated at times, but both the philosophy and professional objective are used as guiding points through life’s journey – with coffee in hand of course!
Google Analytics for Beginner’s Certification of Completion
After work today, I completed Google Analytics course for Google Analytics for Beginners. I am experienced Google Analytics and Google Search Console, but have not taken the course before. Some of the questions got me for a moment, but overall it was a good and concise review.
Some of the questions got me for a moment, but overall it was a good and concise review. There were many options to learn the material through video, video transcripts with zoomable screenshots and additional resources and readings. Each of the assessments did not cover the supplemental resources. If an assessment covered the additional material, each section would have gotten too detailed for a beginner course, in my opinion.
Just like watching a movie for the second or hundredth time, I picked up on some additional key points such as drilling down further into campaigns.
I find it interesting that this certification of completion “expires” in one year. It makes sense to the annual update, but I wonder who actually has the time to do it every year.