Google Adwords (Now) Certified and Growing

Adwords Certified!

Became certfied with Google Adwords today.

Now, while one doesn’t have to be certified to use Adwords for a business, it is very helpful to take the online courses through Google Academy for Ads. It is always changing and it is important to stay up to date with the changes that Google makes.

(Currently writing this on my phone, so excuse any misspellings.) 

To get certified, one must complete an overall fundamentals course then choose one of the other available courses. They are:

  • Search Advertising (completed)
  • Display Advertising (current)
  • Video Advertising
  • Mobile Advertising
  • Shopping Advertising

    To keep it simple, completed the Search Advertising first then will continue with the others. 

    Over the weekend, also became Mobile Site certified. Took this  why a with not attitude. Glad that I did because I found some answers to technical website coding questions when I’ve ran site performance tests. 

    What’s the Difference Between a Title Tag and H1 Heading?

    (This page is also being used as a test page for comparison. More on the SEO test here.)

    When you develop a site, there are behind the scenes factors that assist search engines to direct searchers to your site. These factors are combined together with different important levels for each. Though it is debatable on what’s the most important, it is a best practice to use Title Tags and H1 Header tags for SEO.

    I don’t want to give you a detailed, long-form post; only a brief explanation. You’ll know the difference between Title Tags and H1 Headers. Just enough to make you dangerous. 🙂

    For an easier read and variety, Title Tags may be referred to as titles and H1 Header as H1.

    (Placeholder for a graphic.)

    Title and H1 Header Tags: Behind the Scenes

    At the previous section, it stated: “there are behind the scenes factors”. Here’s what it looks like (just in case you’re curious):

    Title Tag:

    <head> <title> Title tag content that will show within the search page results. </title> </head>

    H1 Header Tag:

    <body><h1>H1 heading content will show on a page. </h1></body>

    (Placeholder for a graphic.)

    Defining Title Tags and H1 Header Tags

    If you are only researching to grasp what they are. The important piece to remember is that each page has a title tag and H1 Header.  The page’s keywords should appear in both locations.

    Title Tag: a Non-Technical Definition

    The bolded text is a basic definition of a Title Tag. It is what I feel is most important to make someone aware of in order to understand SEO basics.

    • A title tag is the blue text on a search result’s page.
    • Serves as a link or hyperlink from a search results page to the web page where the content is found.
    • A title tag is also located at the top of a web page, on the tab in the web browser and when bookmarked.
    • Not found by default within a page’s content.
    • Is a type of meta tag.
    In this example, I did a search in Google for Woodstock, GA.

    Title tag basic description with examples for website and business owners by Cathy Gray


    H1 Header: a Non-Technical Definition

    The bolded text is a basic definition of a Title Tag. It is what I feel is most important to make someone aware of in order to understand SEO basics.

    • It appears within your web page.
    • H1 Header does not usually show up in search engines.
    • Can be styled and often only located at the top of a page.
    • Is a type of meta tag.

    (Placeholder for an H1 Header graphic.)

    Title Tags vs H1 Headers

    Both tags should have your keywords that represent an overall message of your webpage. So the best way to optimize Title Tags and H1 Headers is to write for your viewers while following SEO best practices.

    Overall, tags and headers share a similar function. This can stem a little confusion between the two.

    The main difference between these is where their location. This difference impacts how a search engine and users analyze a page.

    Other Differences:

    • Title Tags are located in more places while an H1 Header tag appears in only one place, but doesn’t have to be used.
    • H1 can be visually stimulating and titles cannot.
    • Search engines can give more weight to Title Tags than H1 Headers.
    • Google can change a title but not a header.

    Common Best Practices:

    • Place the keyword at the beginning in both tags, if possible.
    • Use only one Title Tag and one H1 Header tag per page.
    • Keep both tags’ content short and unique.
    • Use the keyword or keyword phrase in both tags.

    How to Write Title Tags & H1 Headers

    Put yourself in the shoes of your targeted viewer.

    For a title tag content, ask “What does the page title to say to gain a viewer’s attention from a search page”?

    For the H1 Header tag content, ask “What will be a good introduction to get the viewer on the page”?


    Do this while following basic SEO best practices, and your HTML tags will please Google the way you want them to.

    (Placeholder for a call to action.)

    SEO, Marketing and Digital Definitions – A Rolling Glossary

    This is a continuous archive of traditional and inbound marketing definitions, digital and other related terminology. This page is for reference and sharable purposes.


    If there are any definitions that need to be on this page, please leave it in the comments below and it will be added.


    Algorithm also algo –  program used by search engines to determine what pages to suggest for a given search query to a user.

    Alt Text – A description of a graphic or image used on a web page that usually isn’t displayed to the end user, unless the graphic is undeliverable.  Alt text is important because search engines can’t tell one picture from another. Alt text is the one place where it is acceptable for the spider to get different content than a human user.

    Alt Tags – Some people use this instead of alt text.

    Analytics – program that assists in gathering and analyzing raw data about website usage. Google Analytics or GA for short is a free and popular analytics program.


    B2B – Business to Business.

    B2C – Business to Consumer

    Back Link (inlink, incoming link) – any link referring to a page or site from any other page or site.

    Bot (robot, spider, crawler, webcrawler) – Search engines uses a program that runs an autonomous program to find and add web pages to their search indexes. Spammers may often use bots to “scrape” content for the purpose of plagiarizing it for exploitation by the Spammer.

    Bounce Rate – The percentage of users who enter a site and then leave it without viewing any other pages.


    Content – any and all textual, visual or aural that is encountered when a user is on a website, including text, sounds, videos, animations and images that are on a website.

    Content Management System (CMS) – a software application or set of related programs used to create and manage digital content, usually a website. A popular application is WordPress.

    Conversion (goal) – Achievement of a quantifiable goal on a website. Add clicks, sign ups, and sales are examples of conversions.

    Conversion Rate – Percentage of users who convert. See conversion.




    External Links



    GYM  (The Big 3) – acronym for Google, Yahoo and Microsoft. This is referred to as the big three of search since they have become the most popular generally speaking in the world. One may be more popular in one geographical area than another.


    Headings (H1 – H6 Headings) –


    Image SEO

    Image title and file name

    Inbound Marketing – a process of attracting the attention of prospects through content creation, before they are ready to buy and retaining their attention throughout the buyer’s journey until they become a customer. It is a cost-effective way to convert strangers into customers and promoters of your business simultaneously while lead nuturing.

    Internal links

    Indexed Pages – The pages on a site that have been indexed or crawled by search engine.


    Keyword – the main idea of the page that is used to distinguish a particular page from other on a website and other websites.

    Keyword Cannibalization – An excessive reuse of the same keyword on too many web pages within the same site. This practice makes it difficult for users and search engines to determine which page on a site is the most relevant for the keyword.

    Keyword Density  – The percentage of words on a web page which are a particular keyword. If this value is unnaturally high compared to others, the page may be penalized by search engines. It can be percieved as a web page that is spammy.


    Latent Semantic Indexing (LSI or LSI Keywords) keywords that are semantically related to a primary keyword. They are not just synonyms or keywords that are similar in meaning. LSI keywords are also keywords that are related to a keyword.

    Example: A page or site is about a let’s say dogs. While the site is about dogs, what about a page on the is about dogs. Depending on the subject of dog, the site could be about dog health, dog training or even Dog the Bounty Hunter.

    Long Tail Keyword three and four keywords or phrases that are very specific to what a site is selling or is informing the user. When a customer uses a highly specific search phrase, or niche keywords, they tend to be looking for exactly what they are actually going to buy or researching.


    Marketing Campaign

    Meta Description



    On Page SEO

    Off Page SEO


    Page Title

    Privacy Policy – a statement, specifically a dedicated page on a website, usually found in the footer heading or sections, that discloses some or all of the ways the website, gathers, uses, discloses, and manages a customer or client’s data that is generally gathered by cookies on the user’s browser. Google Analytics requires a website to have a privacy policy to gather detailed information from a website’s visitors.

    Pull Marketing

    Push Marketing




    SEO (Search Engine Optimization) – methodology of strategies, techniques and tactics used on website and pages to increase the likelihood of traffic from visitors organically from the results page of a search engine.

    SERPS (Search Engine Results Page Results) – the page displayed by a search engine responding to a query by a searcher. The page may also contain other results such paid advertisements, images and videos of the search query.

    Site Map (Sitemap) – a dedicated page on a website that lists a website’s pages usually organized in a hierarchical fashion. It is accessible to crawlers and sometimes visitors. It can be either a document in any form used as a planning tool for web design.



    URL – address of a web page on the Internet.



    WordPress – an online, open source website creation tool written in PHP. Also see CMS.




    *I will warn you this is going to be one of the most boring reads on this site, yet informative.