Innovation – What it is and What it isn’t

by | Nov 8, 2018 | Business, Work

Cathy Gray
Strategizing Print & Digital Marketing w/ Business Operations
(and always with coffee in hand)
About | Contact

Innovation Isn’t

According to Albert Einstsin, not innovating is similar to insanity.

Insanity doing the same thing over and over and expecting different results. – Albert Einstein



Innovation Is

Drucker explains innovation the best according to business in mind. We wouldn’ expect anything else from him

If you want to do something new, you have to stop doing something old. – Peter F. Drucker

Making Sense of Innovation

Both Einstein and Drucker define innovation according to their scientific and business mentality.

Before we get started, I am not saying throw away tradition, disrupt the norm or a 180 degree change in processes.

What I am saying is keep the tradition, norms and processes, and build upon them. It’s about being proactive and not reactive.

A question that arises is why do we do it this way or simply why. Most of the time, the question isn’t asked outside, but asked in our heads. For most, the answer is because we have always done it that way.

It doesn’t matter what the answer is, we have to look at why the question is being asked.

Is it being asked because… is it over complicated is the way of doing it a workaround to a more efficient solution that wasn’t thought of the person just doesn’t understand we have always done it that way it isn’t broken, don’t try to fix it

These answers may sound familiar, but they do not get anyone anywhere.

Businesses do not stay ahead of the competition by staying strictly stuck on them. People do not grow without making improvements.

Let’s get away from what we are use to because we are afraid of a change, no matter how big or small.

We need to push through and innovate the old to come up with the new.

Cathy Gray

Cathy Gray

A Marketing & Operations Aficianodo

About | Contact


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