Advanced Google Analytics Certification of Completion
As part of continuous learning and improving, I completed the Advanced Google Analytics course late last night.
The most interesting that I found was the benchmarking report. The benchmarking report allows you to compare your site with other sites within the same category. The sites that you are comparing to are anonymous, but it gives you many options, such as traffic, to benchmark and an overview your site.
If you want to analyze your competion’s sites to yours side-by-side by content, this will require a more in depth analysis. If you want to take this route, there are many tools that are available outside of Google Analytics.
Google Analytics for Beginner’s Certification of Completion
After work today, I completed Google Analytics course for Google Analytics for Beginners. I am experienced Google Analytics and Google Search Console, but have not taken the course before. Some of the questions got me for a moment, but overall it was a good and concise review.
Some of the questions got me for a moment, but overall it was a good and concise review. There were many options to learn the material through video, video transcripts with zoomable screenshots and additional resources and readings. Each of the assessments did not cover the supplemental resources. If an assessment covered the additional material, each section would have gotten too detailed for a beginner course, in my opinion.
Just like watching a movie for the second or hundredth time, I picked up on some additional key points such as drilling down further into campaigns.
I find it interesting that this certification of completion “expires” in one year. It makes sense to the annual update, but I wonder who actually has the time to do it every year.
Graduated from Kennesaw State University
Graduation: May 2016
Degree: Bachelor’s in Management from Coles College