(This page is also being used as a test page for comparison. More on the SEO test here.)

When you develop a site, there are behind the scenes factors that assist search engines to direct searchers to your site. These factors are combined together with different important levels for each. Though it is debatable on what’s the most important, it is a best practice to use Title Tags and H1 Header tags for SEO.

I don’t want to give you a detailed, long-form post; only a brief explanation. You’ll know the difference between Title Tags and H1 Headers. Just enough to make you dangerous. 🙂

For an easier read and variety, Title Tags may be referred to as titles and H1 Header as H1.

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Title and H1 Header Tags: Behind the Scenes

At the previous section, it stated: “there are behind the scenes factors”. Here’s what it looks like (just in case you’re curious):

Title Tag:

<head> <title> Title tag content that will show within the search page results. </title> </head>

H1 Header Tag:

<body><h1>H1 heading content will show on a page. </h1></body>

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Defining Title Tags and H1 Header Tags

If you are only researching to grasp what they are. The important piece to remember is that each page has a title tag and H1 Header.  The page’s keywords should appear in both locations.

Title Tag: a Non-Technical Definition

The bolded text is a basic definition of a Title Tag. It is what I feel is most important to make someone aware of in order to understand SEO basics.

  • A title tag is the blue text on a search result’s page.
  • Serves as a link or hyperlink from a search results page to the web page where the content is found.
  • A title tag is also located at the top of a web page, on the tab in the web browser and when bookmarked.
  • Not found by default within a page’s content.
  • Is a type of meta tag.
In this example, I did a search in Google for Woodstock, GA.

Title tag basic description with examples for website and business owners by Cathy Gray


H1 Header: a Non-Technical Definition

The bolded text is a basic definition of a Title Tag. It is what I feel is most important to make someone aware of in order to understand SEO basics.

  • It appears within your web page.
  • H1 Header does not usually show up in search engines.
  • Can be styled and often only located at the top of a page.
  • Is a type of meta tag.

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Title Tags vs H1 Headers

Both tags should have your keywords that represent an overall message of your webpage. So the best way to optimize Title Tags and H1 Headers is to write for your viewers while following SEO best practices.

Overall, tags and headers share a similar function. This can stem a little confusion between the two.

The main difference between these is where their location. This difference impacts how a search engine and users analyze a page.

Other Differences:

  • Title Tags are located in more places while an H1 Header tag appears in only one place, but doesn’t have to be used.
  • H1 can be visually stimulating and titles cannot.
  • Search engines can give more weight to Title Tags than H1 Headers.
  • Google can change a title but not a header.

Common Best Practices:

  • Place the keyword at the beginning in both tags, if possible.
  • Use only one Title Tag and one H1 Header tag per page.
  • Keep both tags’ content short and unique.
  • Use the keyword or keyword phrase in both tags.

How to Write Title Tags & H1 Headers

Put yourself in the shoes of your targeted viewer.

For a title tag content, ask “What does the page title to say to gain a viewer’s attention from a search page”?

For the H1 Header tag content, ask “What will be a good introduction to get the viewer on the page”?


Do this while following basic SEO best practices, and your HTML tags will please Google the way you want them to.

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