Entrepreneurship + Leadership = Intrapreneurship

Cathy Gray
Strategizing Print & Digital Marketing w/ Business Operations
(and always with coffee in hand)
About | Contact

Entrepreneurs and leaders have been around since the dawn of time. These types of people are the backbone of civilization, the Industrial Revolution and today’s startups.

What is an Intrapreneur?

There is a newer concept in business that focuses on the same principles as entrepreneurship. An intrapreneur is an entrepreneur within a business. An Intrapreneur uses the same skills, resources and ideology to tackle problems, but without the associated risks as an entrepreneur.

Intrapreneur was originally coined in the 1980’s by Gifford Pinchot. Companies at the time used intrapreneur when they needed new and groundbreaking ideas for their business. Now firms are creating a business culture of empowered employees.

Enabling employees allows problems to be solved with greater response time. It allows people to be proactive and the company less reactive to the market and customer needs.

Think of it this way. Google encourages the intrapreneur mentality. They expect their developers to take 20% of their time to work on outside projects.

Why? The 20% of work that is done by Google’s developers leads to more products for Google’s customers.

*I’m not encouraging businesses to take the same approach as Google into their operations. The principle of the 20% can still be instilled without disrupting operations.

When managers have an open policy to ideas brought to them, have dialogue and make change, it empowers employees, creating value in their work.

Cathy Gray

Cathy Gray

A Marketing & Operations Aficianodo

About | Contact

 

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Innovation – What it is and What it isn’t

Cathy Gray
Strategizing Print & Digital Marketing w/ Business Operations
(and always with coffee in hand)
About | Contact

Innovation Isn’t

According to Albert Einstsin, not innovating is similar to insanity.

Insanity doing the same thing over and over and expecting different results. – Albert Einstein

 

 

Innovation Is

Drucker explains innovation the best according to business in mind. We wouldn’ expect anything else from him

If you want to do something new, you have to stop doing something old. – Peter F. Drucker

Making Sense of Innovation

Both Einstein and Drucker define innovation according to their scientific and business mentality.

Before we get started, I am not saying throw away tradition, disrupt the norm or a 180 degree change in processes.

What I am saying is keep the tradition, norms and processes, and build upon them. It’s about being proactive and not reactive.

A question that arises is why do we do it this way or simply why. Most of the time, the question isn’t asked outside, but asked in our heads. For most, the answer is because we have always done it that way.

It doesn’t matter what the answer is, we have to look at why the question is being asked.

Is it being asked because… is it over complicated is the way of doing it a workaround to a more efficient solution that wasn’t thought of the person just doesn’t understand we have always done it that way it isn’t broken, don’t try to fix it

These answers may sound familiar, but they do not get anyone anywhere.

Businesses do not stay ahead of the competition by staying strictly stuck on them. People do not grow without making improvements.

Let’s get away from what we are use to because we are afraid of a change, no matter how big or small.

We need to push through and innovate the old to come up with the new.

Cathy Gray

Cathy Gray

A Marketing & Operations Aficianodo

About | Contact

 

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What’s the Difference Between a Title Tag and H1 Heading?

(This page is also being used as a test page for comparison. More on the SEO test here.)

When you develop a site, there are behind the scenes factors that assist search engines to direct searchers to your site. These factors are combined together with different important levels for each. Though it is debatable on what’s the most important, it is a best practice to use Title Tags and H1 Header tags for SEO.

I don’t want to give you a detailed, long-form post; only a brief explanation. You’ll know the difference between Title Tags and H1 Headers. Just enough to make you dangerous. 🙂

For an easier read and variety, Title Tags may be referred to as titles and H1 Header as H1.

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Title and H1 Header Tags: Behind the Scenes

At the previous section, it stated: “there are behind the scenes factors”. Here’s what it looks like (just in case you’re curious):

Title Tag:

<head> <title> Title tag content that will show within the search page results. </title> </head>

H1 Header Tag:

<body><h1>H1 heading content will show on a page. </h1></body>

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Defining Title Tags and H1 Header Tags

If you are only researching to grasp what they are. The important piece to remember is that each page has a title tag and H1 Header.  The page’s keywords should appear in both locations.

Title Tag: a Non-Technical Definition

The bolded text is a basic definition of a Title Tag. It is what I feel is most important to make someone aware of in order to understand SEO basics.

  • A title tag is the blue text on a search result’s page.
  • Serves as a link or hyperlink from a search results page to the web page where the content is found.
  • A title tag is also located at the top of a web page, on the tab in the web browser and when bookmarked.
  • Not found by default within a page’s content.
  • Is a type of meta tag.
In this example, I did a search in Google for Woodstock, GA.

Title tag basic description with examples for website and business owners by Cathy Gray

 

H1 Header: a Non-Technical Definition

The bolded text is a basic definition of a Title Tag. It is what I feel is most important to make someone aware of in order to understand SEO basics.

  • It appears within your web page.
  • H1 Header does not usually show up in search engines.
  • Can be styled and often only located at the top of a page.
  • Is a type of meta tag.

(Placeholder for an H1 Header graphic.)

Title Tags vs H1 Headers

Both tags should have your keywords that represent an overall message of your webpage. So the best way to optimize Title Tags and H1 Headers is to write for your viewers while following SEO best practices.

Overall, tags and headers share a similar function. This can stem a little confusion between the two.

The main difference between these is where their location. This difference impacts how a search engine and users analyze a page.

Other Differences:

  • Title Tags are located in more places while an H1 Header tag appears in only one place, but doesn’t have to be used.
  • H1 can be visually stimulating and titles cannot.
  • Search engines can give more weight to Title Tags than H1 Headers.
  • Google can change a title but not a header.

Common Best Practices:

  • Place the keyword at the beginning in both tags, if possible.
  • Use only one Title Tag and one H1 Header tag per page.
  • Keep both tags’ content short and unique.
  • Use the keyword or keyword phrase in both tags.

How to Write Title Tags & H1 Headers

Put yourself in the shoes of your targeted viewer.

For a title tag content, ask “What does the page title to say to gain a viewer’s attention from a search page”?

For the H1 Header tag content, ask “What will be a good introduction to get the viewer on the page”?

 

Do this while following basic SEO best practices, and your HTML tags will please Google the way you want them to.

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