Advanced Google Analytics Certification of Completion
As part of continuous learning and improving, I completed the Advanced Google Analytics course late last night.
The most interesting that I found was the benchmarking report. The benchmarking report allows you to compare your site with other sites within the same category. The sites that you are comparing to are anonymous, but it gives you many options, such as traffic, to benchmark and an overview your site.
If you want to analyze your competion’s sites to yours side-by-side by content, this will require a more in depth analysis. If you want to take this route, there are many tools that are available outside of Google Analytics.